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The start of October also marks the start of Breast Cancer Awareness Month. The most common form of cancer in American women (aside from skin cancer), breast cancer awareness is a cause that’s close to the hearts of many people. According to the National Breast Cancer Foundation (NBCF), 1 in 8 women in the U.S. will be diagnosed with breast cancer during their lifetime and over 40,000 women will die from the invasive disease this year alone. It isn’t just women, either—in 2020, the NBCF estimates that 2,620 men will be diagnosed with breast cancer as well.
While there are a lot of ways to raise awareness and get involved with Breast Cancer Awareness Month, you can also give back while you shop, thanks to the brands and retailers that are donating to breast cancer organizations throughout the month of October. Proceeds from the sales will go towards everything from research to better access to screening and early detection. Below are 20 brands that have released special edition breast cancer collections or that are making donations to breast cancer non-profits, including Lilly Pulitzer, Vineyard Vines, and The North Face.
Of course, if you want 100% of your money to support breast cancer research and care, you can donate directly to the Breast Cancer Research Foundation, The Rose, or other highly-rated charitable organizations.
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For the 11th year, Aerie is partnering with Bright Pink, a non-profit dedicated to prevention & early detection of breast cancer. 100% of the sales from this limited-edition T-shirt will go to the organization.
2. Ann Taylor
Ann Taylor will donate 50% of the proceeds of each limited-edition silk scarf sold (up to $25,000) to the Breast Cancer Research Foundation through October 31st.
3. Bumble and Bumble
Bumble and Bumble is donating 20% of the proceeds from its invisible oil primer to the Breast Cancer Research Foundation (with a maximum donation of $20,000) from now until June 30th, 2021 or until supplies last.
Popular kitchen brand Cuisinart has a few pink appliances in support of breast cancer awareness, including a food processor and ice cream maker. Regardless of how many are sold, Cuisinart donates $32,500 to the Breast Cancer Research Foundation each year.
5. Dr. Jart+
From now until June 30th, 2021, Dr. Jart+ will donate 100% of the proceeds from the Ceramidin Cream Pink Ribbon Edition to the Breast Cancer Research Foundation as part of the Estee Lauder Companies’ Breast Cancer Campaign.
6. Erin Condren
For all of October, trendy planner brand Erin Condren will donate 50% of the retail price of its BCRF collection to the Breast Cancer Research Foundation. The collection includes planners, notebooks, and clipboards.
7. Jo Malone
Meghan Markle-loved brand Jo Malone London will donate 50% of the purchase price of the Peony & Blush Suede 100ml Cologne (with a maximum donation of $60,000) to the Breast Cancer Research Foundation from now until June 30th, 2021.
8. Kendra Scott
Kendra Scott’s new “Yellow For Pink” collection includes bracelets, necklaces, and charms and 20% of all proceeds will be donated to the Breast Cancer Research Foundation. Not only that, but you can also opt to buy one, gift one to a breast cancer survivor or patient.
9. La Mer
Love La Mer? The high-end skincare brand is donating 20% of the proceeds from this special edition lotion to the Breast Cancer Research Foundation (with a maximum donation of $53,000) through June 30th, 2021.
10. Lilly Pulitzer
The new “Paws for a Cause” print by Lilly Pulitzer was designed in collaboration with the Breast Cancer Research Foundation. Lilly Pulitzer donated $30,000 to the organization, which funds 600 hours of research.
Peloton just came out with a bunch of new apparel and accessories that give back to breast cancer awareness, including a quilted tote, tank tops, and headbands. The fitness brand will donate 20% of the sales (up to $25,000) to the Breast Cancer Research Foundation.
For each Breast Cancer Research Foundation PopGrip sold, PopSocket will donate 50% of the sale to the organization for research and awareness. To date, PopSocket has donated nearly $12,000.
13. Pura Vida
Known for its pretty friendship bracelet-esque bangles, Pura Vida is currently selling a set for breast cancer awareness. The brand is donating 5% of the bracelets’ sales to Boarding for Breast Cancer, which is a non-profit dedicated to early detection of breast cancer.
14. Ralph Lauren
Ralph Lauren’s Pink Pony Fund, which launched in 2000, just released new apparel for this year. 100% of the proceeds from the “Live Love” T-shirt will go to the Fund while 25% of the proceeds from the rest of the collection will be donated to one of a network of international cancer charities.
While Rothy’s doesn’t have any special edition products for Breast Cancer Awareness Month, the celebrity-loved brand is donating $10,000 regardless of sales to the Breast Cancer Research Foundation in October. Some favorites to shop include the flats everyone is obsessed with and the newly released handbag (which even comes in pink!).
16. The North Face
The North Face has partnered with two non-profit organizations—Boarding for Breast Cancer and Breast Cancer Prevention Partners—to create a line of women’s gear for Breast Cancer Awareness Month. Shop from fleeces, jackets, vests, and beanies.
17. Tory Burch
For the entire month of October, 20% of the proceeds from any bag from the “Shop For A Cure” capsule collection will be donated to the Breast Cancer Research Foundation. There are six different styles to choose from.
18. Vera Bradley
The Vera Bradley Foundation for Breast Cancer has donated over $34.6 million to breast cancer research to date. You can shop three special prints—Gramercy Paisley, Felicity Paisley, and Felicity Paisley Pink—to show your support. The patterns are also available on face masks and 100% of the proceeds will be donated to the Foundation.
19. Vineyard Vines
This year’s Vineyard Vines x Bright Pink Collection includes two different shirt styles in both kids’ and adult sizes. Vineyard Vines will donate 20% of all proceeds from the shirts to Bright Pink.
20. Zenni Optical
Zenni Optical is donating $2 from the purchase of every pair of these pink frames to the National Breast Cancer Foundation throughout the month of October.
Prices were accurate at the time this article was published but may change over time.
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