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Allen's announces massive change to its iconic Snakes Alive to create a brand new treat

Australia’s confectionery brand Allen’s has given its iconic Snakes Alive lollies a sour makeover that’s set to tantalise taste buds.

The new snakes will be soft, juicy and stretchy just like the original lolly – but will have a ‘sensational sour twist’.

The classic fruity flavours of zesty lemon, strawberry, blackberry, pineapple and apricot will remain, but have been transformed with a sour coating.

Australia's confectionery brand Allen's has given its iconic Snakes Alive lollies a sour makeover that's set to tantalise taste buds

Australia’s confectionery brand Allen’s has given its iconic Snakes Alive lollies a sour makeover that’s set to tantalise taste buds

‘Snakes Alive are a long-time favourite with lolly fans, so we have combined this with the power of sour to blow Aussies away with these tasty new lollies,’ Nestlé head of marketing confectionery Joyce Tan said. 

We can’t wait to see lolly lovers nationwide pull their best sour face when they try the new Sourz Snakes Alive – we’re sure they’re going to be a huge hit.’ 

The new product will join the range of iconic lollies including Snakes Alive, Red Frogs, Strawberries & Cream and Party mix bags.

The Allen’s Sourz Snakes Alive are available exclusively at Woolworths nationwide for $2.95 a pack.

The sweet treats are made at Nestlé-owned Allen’s Lollies factory in Broadford in central Victoria, about 73km north of Melbourne.

In early 2017, it was revealed a whopping 240 million snakes are made in one year or 3,000 tonnes of the lollies.

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