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Apple event 2020: what time is it and how can I watch it live in the UK?

The Apple Watch was last updated in September 2019 when the company added an always-on screen and new cases. This year will be the first time since 2016 that two new models are released at once.

Apple has come to dominate the market for smartwatches, with Strategy Analytics reporting in May that Apple had 55pc market share as of the first quarter. Because the watch must be paired with an iPhone, analysts believe it plays a strong role in helping Apple retain customers, with longtime Apple Watcher Gene Munster of Loup Ventures saying last week that the 9pc of iPhone owners that now own an Apple Watch could expand to 50pc in the next decade.

What can we expect from the new iPad?

Apple is also readying its first update to the iPad Air since re-launching the line in March 2019. A new mid-tier iPad could continue to juice Apple sales as consumers look for devices to help them work and learn from home.

The new model is expected to look similar to the iPad Pro by replacing the home button with an all-screen look. However, it is likely to have a slower processor and lack some features such as the iPad Pro’s ProMotion screen.

The current iPad Air costs $499 (£499), far less than the $799 price of the iPad Pro. A tablet that looks similar to the iPad Pro but at a much lower price could make the new iPad Air a hot holiday season seller.

In the fiscal third quarter this year, Apple made $6.6 billion in sales from the iPad, the most since the 2018 holiday season.

What about new iPhones?

We are unlikely to see new iPhones released today. Production and testing of new designs have been delayed due to the Covid-19 pandemic.

Apple is now expected to announce its four new iPhones in October, marking the latest iPhone announcement since 2011.

With an announcement in October, Apple will miss the usual couple of weeks of new iPhone revenue in the fiscal fourth quarter, which ends this month, along with a few weeks of sales in the key holiday quarter. That could push the typical year-end iPhone revenue surge into 2021. 

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