Australia’s iconic biscuit brand Arnott’s has sparked a debate on social media after teasing fans with a picture of coriander-flavoured Shapes.
The company shared a snap of the snack box sitting next to a pile of coriander seeds after giving its popular savoury biscuits a very controversial makeover.
‘This one might be a bit divisive… Tag a mate who would eat a whole box of these bad boys to themselves,’ the brand said on Facebook.
Australia’s iconic biscuit brand Arnott’s has sparked a furious debate on social media after teasing fans with a picture of a coriander-flavoured Shapes
Despite sharing the never-before-seen flavour online, the brand quickly reassured its fans: ‘Don’t worry, we are not actually making these.’
However, the controversial flavour was met with ridicule, with one saying: ‘Divisive? What kind of monster eats this abomination?’
‘I love coriander… but I still have to ask “why, when so many people hate coriander?” Even I would not buy these,’ one woman said.
Another said: ‘What is the world coming to? First COVID. Then coriander Shapes. I can’t take anymore.
One woman admitted: ‘I’d rather eat soap!’ while another added: ‘If 2020 had a flavour, it would be these.’
One fan even went to extreme lengths to Photoshop ‘Palmolive’ dishwashing detergent onto the box suggesting the new flavour will taste like soap
Surprisingly many people said they were keen to try the new flavour.
‘If you are needing some testers I volunteer as tribute,’ one said, while another added: ‘I would eat 10 boxes of these! Yum!’
Many were furious with the choice of flavour, saying ‘of all the herbs’ in the world, the brand picked the ‘worst’ one.
One fan even went to extreme lengths to Photoshop ‘Palmolive’ dishwashing detergent onto the box suggesting the new flavour will taste like soap.
‘Hmmm soap flavoured, they would make a great pallet cleanser,’ one said.
Scientists previously found up to one in seven people can experience the taste and smell of coriander completely differently, describing it as being like soap.
They found a set of genes related to smell and taste are responsible for this effect.