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Cameron Diaz looks lovely and carefree as she picks grapes and drinks wine for her brand Avaline

Ever since she retired from movie acting in 2014, she’s learned to enjoy the finer things in life.

And Cameron Diaz was seen in a lovely and slightly silly Instagram video on Friday, to plug her very own wine brand Avaline.

The Mask star, 48, was seen looking utterly carefree and beautiful in a sunlit vineyard, wearing a strappy white top over a purple bra.

Carefree: Cameron Diaz was seen in a lovely and slightly silly Instagram video on Friday, to plug her very own wine brand

Carefree: Cameron Diaz was seen in a lovely and slightly silly Instagram video on Friday, to plug her very own wine brand

Sipping the vino: The Mask star was seen looking beautiful in a sunlit vineyard, wearing a strappy white top over a purple bra

Sipping the vino: The Mask star was seen looking beautiful in a sunlit vineyard, wearing a strappy white top over a purple bra

The mother-of-one had her blond hair pulled back into an easy ponytail, with wispy tendrils framing her famous face.

Smiling, Cameron started the clip by joyfully picking a grape from the vine next to her. 

Then, she dropped the fruit, looking off camera as she reached up as if to pick another.

Instead, her hand came back into frame with… a bottle of her white wine, branded Avaline. 

Fruit on the vine: Smiling, Cameron started the clip by joyfully picking a grape from the vine next to her

Fruit on the vine: Smiling, Cameron started the clip by joyfully picking a grape from the vine next to her

Soon: She dropped the fruit, looking off camera as she reached up as if to pick another, instead coming back into frame with... a bottle of her white wine, branded Avaline

Soon: She dropped the fruit, looking off camera as she reached up as if to pick another, instead coming back into frame with… a bottle of her white wine, branded Avaline

‘Mmm,’ the actress exclaimed.

Then, she reached out of frame again, saying ‘OK!’ as she came back with a glass of wine ready to be sipped.

And sip Diaz did, after which she said, ‘Ahh, fresh!’

It's 5 o'clock somewhere: Then, she reached out of frame again, saying 'OK!' as she came back with a glass of wine ready to be sipped

It’s 5 o’clock somewhere: Then, she reached out of frame again, saying ‘OK!’ as she came back with a glass of wine ready to be sipped

At the very end of the clip, the Being John Malkovich actress burst out laughing, clearly aware of how ridiculous the clip in fact was.

Cameron captioned the snippet, ‘Fresh, delicious, made with certified organic grapes #ahhvaline @avaline’.

Diaz, along with her Avaline co-founder Katherine Power, announced last month the arrival of their red vintage, which became available at select wine retailers in early October.

The release joined their portfolio of vegan wines – they already had a white and a rosé – made with organic grapes and without unnecessary additives. 

Entrepreneur: Ever since Cameron retired from movie acting in 2014, she's learned to enjoy the finer things in life, by starting her wine label

Entrepreneur: Ever since Cameron retired from movie acting in 2014, she’s learned to enjoy the finer things in life, by starting her wine label

Since the launch of the White and Rosé in July, over 120,000 bottles of wine have been sold.

In July Diaz said: ‘I enjoyed wine for many-a-year and never questioned it… but I had no idea of the process… We soon learned it wasn’t what you added, it’s what you didn’t add.’

The star met Katherine through her sister-in-law Nicole Richie, and the friendship soon blossomed into their business partnership.

Avaline White is a dry wine with a crisp, fresh finish and comes from Spain. 

Cameron last starred alongside Jamie Foxx and Rose Byrne in the 2014 feature adaptation of the Broadway musical Annie.

Yummy: Avaline has a portfolio of vegan wines – already including a white and rosé, and now, a red – made with organic grapes and without unnecessary additives

Yummy: Avaline has a portfolio of vegan wines – already including a white and rosé, and now, a red – made with organic grapes and without unnecessary additives

And speaking of Cameron’s sis-in-law Nicole, an Instagram user by the name of Ashley Fern recently got some very welcome attention from Diaz when she commented on the two women’s familial bond.

On Thursday, Fern wrote, ‘Nicole Richie & Cameron Diaz are sister in laws and I feel like we don’t talk about that enough.’

Richie, 39, has been married to Joel Madden since 2010, while Diaz has been wed to Joel’s brother Benji since 2015. 

The Madden brothers, of course, are famous for their band Good Charlotte. 

And when Ashley’s tweet was reposed by the Betches Instagram account, Cameron herself chimed in with a hysterical reaction that included the twin emoji followed by ‘?!?’, the mind blown emoji and then ‘!!!’, and finally a pair of wink faces before the tagged ‘@nicolerichie’

Ashley, of course, saw the There’s Something About Mary star’s comment, and replied in kind, ‘I feel seen in all the best possible ways.’

Speaking of Cameron's sis-in-law Nicole: An Instagram user by the name of Ashley Fern recently got some very welcome attention from Diaz when she commented on the two women's familial bond

Speaking of Cameron’s sis-in-law Nicole: An Instagram user by the name of Ashley Fern recently got some very welcome attention from Diaz when she commented on the two women’s familial bond

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