Who knew? Cheetos reveals the orange cheese dust that covers the snack and rubs off on your fingers has an official name: CHEETLE
- Frito-Lay has an official name for the dust that covers the popular snack, which was invented in 1948
- The brand recently debuted Cheetos popcorn covered in cheetle, and the term has caught attention
- Chester Cheetah actually tweeted about the name in 2015
Cheetos fans who’ve finished snacking have been licking orange cheese dust residue off their fingers for decades.
And as it turns out, that delicious dust has a name.
According to Frito-Lay, the company that owns the brand, that dust that covers every piece of the snack is called ‘Cheetle.’
Who knew? According to Frito-Lay, the company that owns Cheetos, that dust that covers every piece of the snack is called ‘Cheetle’
New product: Many Cheetos fans are learning the word for the first time this week after the brand released Cheetos Popcorn and Flamin’ Hot Cheetos Popcorn
Many Cheetos fans are learning the word for the first time this week after the brand released Cheetos Popcorn and Flamin’ Hot Cheetos Popcorn.
In a press release from January 9, the brand announced: ‘Cheetos Popcorn marks the first time ever that popcorn has been infused with Cheetle.’
‘We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,’ Brandi Ray, senior director of marketing, Frito-Lay North America, said in a press release.
‘The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.’
Yum! Cheetos fans who’ve finished snacking have been licking orange cheese dust residue off their fingers for decades
Look! Some have posted pictures of their ‘Cheetos fingers’ covered in cheetle on Instagram
But the term is not actually a new one. Cheetos have been around since 1948, and the dust was dubbed ‘cheetle’ internally at some point since then.
It appears on the Frito-Lay website, and Chester Cheetah actually tweeted about the name on July 6, 2015.
‘Cheetle is dust that sticks to your fingers when eating Cheetos. More magical than pixie dust. Show me your #Cheetle,’ wrote the account.
Still, those discovering the term for the fist time have been sharing their thoughts on social media.
Not new: It appears on the Frito-Lay website, and Chester Cheetah actually tweeted about the name on July 6, 2015
‘From a marketing standpoint, a simple yet elegant play,’ wrote one, who approves of the word.
‘I just don’t see myself saying cheetle on the regular,’ said another, who does not.
‘I love you Cheetos, but no. It’s Cheeto Dust, end of story. In no world am I ever gonna say I have Cheetle on my fingers, wtf,’ proclaimed yet another.
Even former White House Director of Communications of 11 days Anthony Scaramucci tweeted with what appears to be a Trump joke, writing: ‘Ut oh is Cheetle permanent? I am asking for myself and many friends? ‘