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Coles cuts the cost of popular grocery items, with prices slashed by 40 per cent

Coles has sparked a supermarket price war after slashing the cost of popular grocery items by as much as 45 per cent.

Shoppers can expect huge savings on 190 products across its aisles as the supermarket giant continues to lower the cost of living to help struggling Australians.

Selected Steggles chicken range are reduced from $20 to just $11, while Uncle Toby’s Cheerios Multigrain Cereal is now down to $5 from $6.50. 

Coles has sparked a supermarket price war after slashing the cost of popular grocery items - including $11 Steggles Chicken Wings, $5.20 Farmers Union Greek Style Yoghurt, $3 Alpro Cashew Yoghurt, $2.50 Coles Cafe Raisin Toast, $5 Uncle Toby's Cheerios Multigrain Cereal, $3.50 Oreo Family Pack Creme Biscuits and $11 Steggles Chicken Goujons

Coles has sparked a supermarket price war after slashing the cost of popular grocery items – including $11 Steggles Chicken Wings, $5.20 Farmers Union Greek Style Yoghurt, $3 Alpro Cashew Yoghurt, $2.50 Coles Cafe Raisin Toast, $5 Uncle Toby’s Cheerios Multigrain Cereal, $3.50 Oreo Family Pack Creme Biscuits and $11 Steggles Chicken Goujons

The new items reduced at Coles 

Steggles Chicken Goujons 1kg: Now $11, was $20

Steggles Chicken Wings 1kg: Now $11, was $20 

Steggles Chicken Breast Poppers 1kg: Now $11, was $20

Alpro Cashew Yoghurt 150g: Vanilla: Now $3, was $3.50

Farmers Union Greek Style Yoghurt 1kg: Now $5.20, was $5.50

Coles Cafe Raisin Toast 650g: Now $2.50, was $2.80

Uncle Toby’s Cheerios Multigrain Cereal 580g: Now $5, was $6.50

Gillette Venus: Razor Spa Breeze 1 Pack: Now $13, was $15.40

Oreo Family Pack Creme Biscuits 370g: Now $3.50, was $4.50

Nature’s Gift Casserole Beef Dog Food: Now $8.50, was $9

Coles chief executive of commercial and express Greg Davis said Coles is committed to offer great value on products customers buy most.

‘We’ve been reviewing the products our customers are buying every day and determining where we can really make a difference to the family budget during what has been a very challenging time for so many Australians,’ he said.

‘In the last year alone, we have saved our customers millions of dollars on chicken products alone including chicken thighs, drumsticks and whole chooks.’

Shoppers can expect huge savings on 190 products across its aisles as the supermarket giant continues to lower the cost of living to help struggling Australians (file image)

Shoppers can expect huge savings on 190 products across its aisles as the supermarket giant continues to lower the cost of living to help struggling Australians (file image)

The savings come as the supermarket drops the prices of popular items across its aisles to celebrate its tenth year of ‘Down Down’ and the ‘Big Red Hand’ providing Australians with trusted value they can rely on every time they shop.

Down Down has been a key part of chain’s commitment to delivering great value to customers. Over the 10 years to the end of June, Coles have delivered an estimated cumulative price deflation of 10 per cent.

The supermarket has delivered millions of dollars in savings across the store through trusted value initiatives including the addition of 326 further products to the Down Down program.

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