Supermarket giant Coles has taken on Aldi with its own version of its ‘Best Buys range, offering exclusive products every fortnight.
The Australian grocery chain has unveiled more than 30 ‘premium’ cookware items that are traditionally not sold in supermarkets.
Notable deals include a 3.5-litre digital air fryer for $69.99 and Dutch ovens from $19.99 that rival high-end brand Le Creuset cookware worth as much as $529.
Other items from the budget range include cast iron saucepans, grill pans and fry pans for $16.99, a four pack of mason jars from $3.99 and silicone cooking utensils.
Supermarket Coles has taken on Aldi with its own version of its ‘Best Buys range, offering products set to launch every fortnight. Notable deals include Dutch ovens from $19.99
Coles Best Buys product range
3.5l digital air fryer: $69.99
Cast iron Dutch oven 3L: $19.99
Cast iron grill pan: $16.99
Mason jars 180ml, 4 pack: $3.99
Induction cooker: $49.99
Spatula wood/silicone utensil: $3.99
Coles general manager for health & home Jonathan Torr said Coles is constantly looking for ways to inspire customers and offer them great value.
‘We have introduced Coles Best Buys to add some sparkle to the shopping experience as well as provide convenient and affordable options to our customers,’ he said.
‘Customers have told us they love it when they can get all of their needs in the one store.
‘We think they are going to love our new range, which is a great example of the good things we’re doing to inspire customers by offering them great quality, value and going beyond what they expected when they walked into our store.’
The Australian grocery chain has unveiled more than 30 ‘premium’ cookware items that are traditionally not sold in supermarkets, including sauce pan and $49.99 induction cooker
The new range also includes silicone cooking utensils and mason jars from $3.99
The range comes just days after Aldi Australia launched its Special Buys range, featuring cast iron and enamel pots, pans and baking dishes, with prices ranging from $19.99 and $24.99
Coles’ latest cookware is available at selected stores across Victoria (13 stores) and Western Australia (15 stores) for a limited time only.
The ‘Best Buys’ will be a fortnightly event and will ‘evolve’ with different themes and new products launching at more Coles stores across the country over the coming weeks.
The cookware features on-trend colours, has chemical free surfaces, is easy to clean and is oven safe up to 230 degrees, emulating popular and more expensive brands found in high-end department stores.
The latest range comes just days after Aldi Australia launched its Special Buys range, featuring cast iron and enamel pots, pans and baking dishes.
Hundreds of shoppers flocked to Aldi on Saturday to get their hands on the budget Le Creuset inspired cast-iron cookware, with prices starting from as little as $19.99.