in

Corona slammed for advert showing trippers in Outer Hebrides which is already besieged by tourists

Beer brand Corona has come under for an advert showing staycationers enjoying ‘lager, 4x4s and wild arson’ in a rural area of Scotland where locals say they have been besieged by tourists.

The Mexican Pilsner – owned by beer giant AB InBev – has released two new ads much to the horror of locals in the Outer Hebrides.

Tapping into the uncertainty caused by the Covid-19 travel restrictions, Corona’s videos show groups of hip-looking youngsters holidaying at destinations closer to home.

But irate locals say Corona has chosen beauty spots that have already been beset by an influx of wild campers pitching up in back gardens, leaving a trail of trash, faeces and illegal barbecues in their wake. 








Covidiots: The advert (above) shows a group of actors tearing up sand by driving a 4X4 on a pristine white stretch of sand in a rural area of Scotland

Covidiots: The advert (above) shows a group of actors tearing up sand by driving a 4X4 on a pristine white stretch of sand in a rural area of Scotland

The advert follows a group of millennial pals from London on a 1,000 mile trip to ‘discover the little-known paradise’ of Scotland’s western isles, the Outer Hebrides.

Locals were aghast to see the actors tearing up sand by driving a car on a pristine white stretch of sand, before clinking beers over a fire on the beach.

They fear the advert will inspire more covidiots to travel to the Highlands and surrounding areas, fearing more dumped tents, wild fires and obnoxious behaviour will follow.  

MSP Highlands councillor Ron MacWilliam slammed the advert, saying: ‘This beer promo is absolutely the kind of selfish marketing that is fuelling widespread chaos and vandalism in Highland communities and beauty spots.

‘On one hand, the video portrays well our majestic scenery, the outdoor leisure options, and rightly presents a Highland holiday as an alternative for a young demographic more acquainted with foreign travel.

A close call: This picture posted by Rothiemurchus shows a recent camp fire near Coylumbridge, Scotland, left by tourists which could have caused a forest fire

A close call: This picture posted by Rothiemurchus shows a recent camp fire near Coylumbridge, Scotland, left by tourists which could have caused a forest fire

‘But then the film manages to undo all that good when the young visitors light a beach fire and spin gleefully around an empty white beach in their Land Rover.

‘The combination of lager, 4x4s and wild arson appears to bring great freedom to this energetic young cast.

‘I wouldn’t expect the film to cut to tortured local communities organising litter picks, clearing untreated human waste, overstretched fire services or the Coastguard who have been called out to rescue sinking cars from white sandy beaches.  

‘Visitors to the Highlands are well used to the warm hospitality and welcome that awaits.

‘But this year, and indeed increasingly for the last few years, we have seen a tourist type that cares little for our environment.

‘It would be better if the corporate profiteers who use our grand scenery to sell their wares could send out responsible messages and possibly offer practical solutions like sponsoring the odd motorhome waste facility.

‘This beer brand has no known connection with the Highlands but they would be welcome to invest if they want to develop that association.’ 

This actress ,who features in the Corona advert as part of a group of millennial pals from London on a trip to the Outer Hebrides was slammed by locals saying she most likely 'hasn't a scoobie about life on the Western Isles'

This actress ,who features in the Corona advert as part of a group of millennial pals from London on a trip to the Outer Hebrides was slammed by locals saying she most likely ‘hasn’t a scoobie about life on the Western Isles’

Tourists have been blasted for lighting up camp fires like this one (above) which could have resulted in dire consequences had it not been for the fire crews

Tourists have been blasted for lighting up camp fires like this one (above) which could have resulted in dire consequences had it not been for the fire crews

In February, the makers of Corona – Brewer Anheuser-Busch InBev – reported around £132million in losses as a result of the coronavirus pandemic.

The brewing giant, which also produces Budweiser and Stella Artois, had forecast its first-quarter earnings would fall by around 10 per cent due to a lack of demand for the beverages in China.

The start of the pandemic had coincided with the Chinese New Year, sending the company’s shares 8 per cent lower. 

According to Metro, the firm said: ‘The impact of the Covid-19 virus outbreak on our business continues to evolve. 

‘The outbreak has led to a significant decline in demand in China in both on-premise and in-home channels. Additionally, demand during the Chinese New Year was lower than in previous years as it coincided with the beginning of this outbreak.’ 

The brewer later paused production of the pale lager in Mexico due to the pandemic in April, prompting some fans of the drink to panic buy in bulk. 

Production was halted after the Mexican government deemed it non-essential, with brewery Grupo Modelo saying at the time it had scaled down its operations to a ‘bare minimum’.

Irresponsible: Tourists are being blamed for caring very little for the Highlands way of life and  the environment after countless dangerous fires like the one above have been lit near trees

Irresponsible: Tourists are being blamed for caring very little for the Highlands way of life and  the environment after countless dangerous fires like the one above have been lit near trees

The advert follows a group of millennial pals from London on a trip to 'discover the little-known paradise' of Scotland's western isles, the Outer Hebrides

The advert follows a group of millennial pals from London on a trip to ‘discover the little-known paradise’ of Scotland’s western isles, the Outer Hebrides

However, the company suggested it could keep brewing beer if its operations were deemed to be agriculture, which is allowed.

Beer productions resumed in Mexico City on June 1 after the local government deemed it an essential activity. 

Fury over the firm’s latest advertisement comes as locals in the Hebrides and Skye this week penned an open letter warning of an ‘economic clearance’ on the western isles.

It is claimed young islanders can no longer afford properties in the area due to a post lockdown boom of wealthy southerners snapping up properties in Scotland.

SNP MP Angus McNeil – who represents Scotland’s western isles – struck a more conciliatory tone.

He said: ‘Yes, unfortunately there have been examples of some tourists who conduct themselves badly.

‘On the whole though tourists, like locals, clear up after themselves.

‘The minority give the majority a bad name.

MSP Highlands councillor Ron MacWilliam says the beer promo is' absolutely the kind of selfish marketing that fuels widespread chaos and vandalism in Highland communities and beauty spots'

MSP Highlands councillor Ron MacWilliam says the beer promo is’ absolutely the kind of selfish marketing that fuels widespread chaos and vandalism in Highland communities and beauty spots’

‘At the end of the day they are only letting themselves down and not making the place as nice as it should be for their own return visits.

‘Possibly in childhood they didn’t pick up good habits, it is never too late to start.’

A second promotional video plugs Cornwall, where people have likewise complained about staycationers trashing beauty spots.

Corona has been approached for comment.

Source link

Outbreaks of infections including Covid-19 in England's care homes at lowest levels for six MONTHS

Daniel Andrews' wife blocks journalists on social media as husband slammed over COVID-19 lockdown