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Twitter users are calling for a boycott of Goya Foods, a brand most known for its Hispanic-staple food offerings, after the CEO of the company lavished praise on President Trump during a Thursday visit to the White House.
Robert Unanue, chief executive of the family-owned operation since 2004, said that the country was “blessed” to have Trump at the helm, during remarks following a roundtable with Hispanic business and political leaders from across the country.
“We’re all truly blessed at the same time to have a leader like President Trump, who is a builder,” Unanue said during the Rose Garden speech.
“We have an incredible builder. And we pray. We pray for our leadership, our president, and we pray for our country — that we will continue to prosper and to grow.”
Unanue also announced a plan, along with some partners, to donate 1 million cans of Goya chickpeas and 1 million pounds of food to food banks.
Trump has maintained a tenuous relationship with much of the Hispanic community since his first campaign speech for the presidency, in which he described Mexican immigrants as “rapists” and “criminals.”
Unanue, a third-generation Spanish American, enraged many with his remarks, including some high-profile Democrats, who also signaled that they would no longer support Goya’s products.
“Oh look, it’s the sound of me Googling ‘how to make your own Adobo,'” Rep. Alexandria Ocasio-Cortez wrote in a tweet on Thursday evening, referencing the popular seasoning.
Julián Castro, a fellow Democrat, also said Americans should “think twice” before buying Goya products:
.@GoyaFoods has been a staple of so many Latino households for generations.
Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU
— Julián Castro (@JulianCastro) July 9, 2020
By Thursday evening, “Goya,” #BoycottGoya, and #Goyaway were trending topics on Twitter.