A memory task has challenged Brits up and down the nation to draw some of the world’s most famous logos off the top of their heads.
Corporate gift suppliers Adler, tested 100 people across the UK to see if they’d be able to replicate some of Europe’s biggest brands in a limited amount of time – including the likes of Cadbury’s, Lacoste and Puma.
To make sure people didn’t cheat, members of the public were asked to turn off their smartphone and not use any other electronic device which had access to the internet.
The most common mistakes included half of the Cadbury’s drawings spelled incorrectly as ‘Cadburys’ – and 85% of the Lacoste drawings didn’t include the red in the crocodile’s mouth.
Here, FEMAIL has complied a selection of the very best and worst of those entered.
The memory test challenged 100 Brits to recreate some of the world’s most famous logos. Only 24% of drawings included pouring jugs in their logo – and this is the winner!
One of the most common mistakes included half of the Cadbury’s drawings spelled incorrectly as ‘Cadburys’ (pictured)
Aldi is one of the biggest names in the supermarket industry. Despite the regularity with which many of us see it, their logo (pictured) was one of the least successfully recreated
Just like the original Aldi logo, this attempt features a dark blue background outlined in red, orange and yellow
While 17% of drawings contained just an ‘A’ rather than the full brand name, this submission was pretty impressive
This participants, which was amongst the worst of the attempts, thought the logo resided in a triangle rather than square
Meanwhile, 22% of drawings coloured the text in yellow (pictured)
Others tested in the challenge opted for the wrong shades of colour altogether (pictured)
BMW is one of the most recognisable brands in the world, but for many, the crowded German car industry caused confusion. Pictured, the brand’s real logo
The research found that 5% of drawings more closely resemble the logos of other leading German car brands. Pictured, one of the better attempts
A staggering 31% of the BMW drawings didn’t include any text in their logo (pictured)
Other submissions couldn’t look less like the original logo if they tried (pictured)
A few succeeded in replicating the Cadbury’s logo 0 but many got the spelling wrong and missed out the apostrophe. Pictured, the original logo
Amongst the disastrous attempts, a few of the entrants put their memory to the test – and came out on top (pictured)
Half of the one hundred Brits tested from across the nation produced Cadbury’s drawings spelled incorrectly as ‘Cadburys’ (pictured)
Another participant had the right idea, but just didn’t execute it properly (pictured)
French sports clothing brand Lacoste is familiar for one thing – the crocodile. It appears to have paid off though with everyone drawing some form of the reptile…
The results showed that 85% of the Lacoste drawings didn’t include the red in the crocodile’s mouth – unlike this applaudable attempt
While many missed out the red tongue, others draw the infamous crocodile Lacoste logo facing the wrong way round. Pictured, one of the better attempts
A shocking 31% of the drawings had the crocodile facing the wrong way (pictured)
Another entrant proved that they struggled to remember the renowned Lacoste logo – or just wasn’t the artistic type
Lego was one of the most consistently drawn logos of the lot. Pictured, the logo the Brits had to replicate from memory
One participant made a good effort with a solid red background and white capital letters which were outlined in black and yellow
Another good attempt – considering 82% of drawings didn’t include all four correct colours: yellow, red, white and black
For one participant, they used it as an excuse to get a bit creative and use whichever colours they desired
The results found that 27% of drawings didn’t wrap the text in a box (pictured)
Animals appeared to be the subject’s downfall. Pictured, the actual logo participants attempted to draw from memory
The results showed that 39% of drawings didn’t include the brand name, which is why this is one of our winners
Another solid attempt saw the puma facing the right way – and with the brand’s logo. Full marks!
Rather than big cats like the actual logo, many drew various different members of the animal kingdom – including tadpoles (pictured)
While 45% of drawings had the puma facing the wrong way, this one is in a league of its own…for one of the worst attempts