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Instagram reveals the weirdest and wackiest trends on Australian social media for 2019

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Instagram has launched its first ever ‘A – Z report’ highlighting the hottest social media trends across fashion, beauty and lifestyle in Australia.

The study, which pinpointed 26 emerging trends, hashtags and accounts from across the nation, revealed a wacky array of weird and wonderful passions, from food art and cross-stitching to face jewellery and dirt biking.

Body positivity, astrology and climate change continue to be major talking points, while hunting for clothes and accessories in charity shops is all the rage among young people Down Under.

One of the more bizarre trends is the hashtag Mlem, which links to action shot photos of dogs licking their noses.

Leading travel trends include sustainable tourism, road tripping across the country in 1960s-inspired vans and holidays to Lake Tyrell in country Victoria, the state’s largest inland saltwater lake which is one of the best places to star-gaze in Australia.

Instagram has launched its first ever 'A - Z report' highlighting the hottest social media trends across fashion, beauty and lifestyle in Australia, including sustainable tourism and clean-up holidays

Instagram has launched its first ever ‘A – Z report’ highlighting the hottest social media trends across fashion, beauty and lifestyle in Australia, including sustainable tourism and clean-up holidays

Body positivity (promoted by influencers like model Kate Wasley, pictured) and climate change continue to be major talking points, while hunting for clothes and accessories in charity shops is all the rage among young people Down Under

Body positivity (promoted by influencers like model Kate Wasley, pictured) and climate change continue to be major talking points, while hunting for clothes and accessories in charity shops is all the rage among young people Down Under

Trends named in the report were selected based on three criteria: whether it had significant growth in engagement over a 90-day period in 2019, whether it is unique and whether it adhered to Instagram’s values.

A craze for food art has captured the nation’s imagination, with quirky creations made from avocado taking centre stage on Australian Instagram feeds.

The concept began in 2017 when Australian carving designer Daniele Barresi started sharing his works of art on social media.

Charcoal pencil drawing and cross-stitching are other up-and-coming mediums among the Australian arts set. 

One of the nation's trendiest holiday spots is Lake Tyrell, Victoria's largest inland saltwater lake which is one of the best places to star-gaze in Australia

One of the nation’s trendiest holiday spots is Lake Tyrell, Victoria’s largest inland saltwater lake which is one of the best places to star-gaze in Australia

The A – Z of Australian Instagram trends for 2019 

A- Avocado Art

B – Body positivity

C – Clean-stagrams

D – Dirt biking 

E – Effects

F – Face jewellery

G – Green thumbs

H – Home is where you park it (van life)

I – #ITeachToo

J – Jillaroo

K – Kaftans

L – Lake Tyrell

M – #Mlem

Source: A – Z Instagram Report

The A – Z of Australian Instagram trends for 2019 

N – #NetballIsLife

O – Op-shopping

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P – @poppystarr

Q – Quote of the Day

R – Retro sweat

S – #SustainableTravel

T – @Tiddas4Tiddas

U – #UniLife

V – #VitaminSea

W – Women With Pencils

X – Xstitch

Y – @Youth4ClimateJustice

Z- Zodiac Memes

Source: A – Z Instagram Report

Instagram said the hashtag ‘ICrossStitch’ has grown by 42 percent over the past three months. 

The sheer volume of zodiac memes on Instagram reveals a continued interest in astrology, while a passion for cleaning – categorised under the hashtag ‘Cleanstagram’ – appears to have been sparked by Japanese life coach Marie Kondo.

Face jewellery is one of the biggest beauty trends, with influencers like Rowi Singh regularly showcasing stick on diamonds and facial piercings on her feed.

Colourful kaftans are one of the nation’s favourite fashion trends, while decorating your home with copious amounts of plants is the leading craze for household interiors.

Some of the country’s most popular accounts include Retro Sweat, a fitness page focused on 1980s style workouts, and Poppy Starr Olsen, a champion skateboarder. 

Colourful kaftans are one of the nation's favourite fashion trends,

Decorating your home with copious amounts of plants is the leading craze for household interiors

Colourful kaftans (left) are one of the nation’s favourite fashion trends, while decorating your home with copious amounts of plants is the leading craze for household interiors (right)

Face jewellery is one of the biggest beauty trends, with influencers like Rowi Singh (pictured) regularly showcasing stick on diamonds and facial piercings on her feed

Face jewellery is one of the biggest beauty trends, with influencers like Rowi Singh (pictured) regularly showcasing stick on diamonds and facial piercings on her feed

Road tripping across the country in 1960s-inspired vans continues to be one of the biggest travel trends Down Under

Road tripping across the country in 1960s-inspired vans continues to be one of the biggest travel trends Down Under

Noelle Kim, Instagram’s head of marketing for the Australia Pacific region, said the report proves the platform offers something to suit every taste.

‘We’re excited to launch The A – Z of Instagram in Australia and showcase the array of interests Aussies are connecting with on the platform every day,’ she said.

‘From avocado art to zodiac memes, there’s no denying that there’s something for everyone on Instagram. 

‘This list highlights how Australians are using the platform to share their passions and connect with like-minded people all over the country. 

‘We wanted to share what’s trending in Australia culturally, and how Instagram is helping Aussies connect every day with the things they love.’

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