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Jeffree Star just revealed his ‘Cremated’ eyeshadow palette

A little over two months since the launch of his Blood Lust collection, Jeffree Star has finally revealed his latest eyeshadow palette: Cremated.

Following the launch of the packaging on Instagram Friday night, Jeffree finally shared a picture of the palette colours, sending the Internet into quite the frenzy… more on that later.

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To be fair, we did know that Jeffree was about to drop his new collection, because earlier in the week he announced that the reveal video would be on his YouTube channel on Saturday. He even gave a teaser saying that if you loved rainbow colours, this wasn’t the palette for you.

Looking at the very grey palette, it seems he wasn’t lying.

When he first announced the collection on Friday, Jeffree wrote:

“Introducing the #CREMATED eyeshadow palette & collection!!!! This one of a kind spooky @jeffreestarcosmetics 24 pan gothic dream will wake up the makeup world! The FULL reveal video will be on my channel TOMORROW morning!!!! Get ready to be deceased. Extreme payoff. 🕊 With our iconic mattes & new extreme sparkle metallic formula.”

While a lot of people were obviously psyched for Jeffree’s latest release, a lot were also very vocal about launching a makeup collection called ‘Cremated’ during a global pandemic which has killed hundreds of thousands of people worldwide.

In his previous teaser videos, Jeffree explained that the collection was originally due to launch in April, but due to coronavirus had been postponed. So it goes without saying it would have been planned months in advance, way before our lives changed forever.

However that didn’t stop the comments falling into two camps. Those who are absolutely buzzing for a new JSC palette, and those who clearly feel the launch is insensitive and should have been postponed.

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Makeup artist Mmmmitchell wrote, “I wanna remove of of the pans and live inside this palette instead urgh wow”.

“Already deceased,” “A goth dream,” and “I am living” were just some of the comments from people clearly eager to get their hands on it.

Definitely a stand out comment has to be, “OMG they made my Dad into a palette,” which makes me both want to laugh and cry simultaneously.

However, you can’t ignore the, “I love u, but maybe a name change is in order?” and “Wow. The level of tone deaf and insensitivity is beyond. We’re in the middle of a global pandemic with hundreds of thousands of people dying and you’re going to release a palette called “Cremated”?” responses.

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While anyone who watched Jeffree will know he’s used the phrase, “deceased” since time began, for some it’s understandably not a time they want to make light of death.

As one user put it:

“I never comment on celebrity posts. But I am in shock and disbelief really. Always loved your palettes, got many of them. I was super excited for the reveal and now I am feeling deflated over it. My grandad was cremated last week due to the current global situation and I just don’t think it’s appropriate.

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“It’s just distasteful is all I can really say. And people who are saying ‘it’s death, happens everyday’ haven’t dealt with a death yet due to the pandemic. Sorry Jeffree, I won’t be buying this one. Wrong timing.”

After some fans were unhappy with the colour selection in his Blood Lust palette, Jeffree addressed it head on.

“I’m seeing 90% everyone is dying, gagging and living, and I’m seeing 10% ‘Jeffree, we wanted a few more purples in the palette,” he began in a video on his Instagram stories.

“I fully get what a lot of you are saying. I wanted to make a palette that could complement any pink, any purple, any magenta, and fuchsia look. And I think maybe the photography is translating a little light on a few of the shades but when you see them all in person and you touch them, and the shifts and the metallic and the lavenders… bitch, it’s everything I dreamed of”

However, in his video introducing the palette on Satuday Jeffree stayed away from addressing the backlash, which was unexpected. Watch this space, we guess…

Follow Laura on Instagram.


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Written by Angle News

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