MAKEUP mogul Jeffree Star has been slammed by fans over the release of his new Cremated cosmetics collection during the coronavirus pandemic.
The controversial online personality, 34, called the line his “favorite thing” he’s ever done but outraged fans disagree, dragging the drop as “tone deaf.”
Jeffree teased “get ready to be deceased,” while promoting the death-themed line ahead of its Friday launch.
The products are wrapped in black and white marble packaging with an urn printed on the front.
Jeffree’s Cremated palette includes eye shadows titled “Burial Gown,” “Casket Ready,” “DeathBlow,” and “Eulogy.”
He also included the names “Grave Digger,” “Obituary,” “Death Certificate,” “R.I.P.,” “The Morgue,” “Angel of Death,” and more that are darkly centered around dying.
One livid critic tweeted: “J*ffree st*r releasing a palette called CREMATED in the middle of a pandemic is so f**king tone deaf.”
“My grandma had to be cremated after she died from Covid. This seems like bad timing for such a product,” someone heartbreakingly responded.
Another fired off: “This is tone deaf and in extremely poor taste. No matter it went into production pre-pandemic, now is not the time.”
Someone who urged his fans to stop supporting the YouTuber wrote: “Jeffree Star rly released a CREMATION themed palette in the middle of a global pandemic in which the bodies of thousands killed by covid are being cremated.
“And STILL his deranged lil fans will eat it up lmao. i’m so tired when will that voldemort nosferatu looking c**t just…”
On Jeffree’s YouTube channel, he revealed that the palette was originally scheduled to drop in April but was postponed due to COVID-19.
The online personality said he was excited for a “dark, gothic Spring” but fans will have to now settle for a “dark Summer” as the release was pushed back.
He has not yet commented on the makeup line’s backlash.
Last month, Jeffree found himself in hot water once again after he got into an online feud with 10-year-old Mason Disick.
In a response about the shade, Jeffree tweeted: “I had $500 in my bank account six years ago…Maybe he’s confused with his own privilege versus mine being self-made.
“Hopefully his father can educate him soon!”
The tweet was deleted after people called out the social media star for blasting a child.