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LG to rival Honda in the race to develop an in-car voice assistant that parallels Siri or Alexa

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LG will rival Honda and Audi in the race to develop an in-car voice assistant that parallels Apple’s ‘Siri’ or Amazon’s ‘Alexa’

  • LG will look to develop a a voice-activated AI assistant  for use in cars
  • The assistant will be able to launch music, control navigation, and make calls
  • The company also plans to lease the technology out to manufacturers 

LG is throwing its resources behind developing a new breed of AI assistants that can be used to control aspects of cars.

The Korean tech company said it has partnered with AI company Cerence to make an AI voice-assistant that is capable of being used to control various aspects of car’s entertainment system, navigation, calling and more.

That AI assistant, once completed, will eventually be integrated into the company’s webOS software that, similarly to Apple CarPlay, powers computers inside vehicles.

LG wants to pioneer an AI voice assistant that can control media and navigation inside cars

LG wants to pioneer an AI voice assistant that can control media and navigation inside cars

LG is planning on leasing its AI assistant out to auto manufacturers in search of an added dose of technology in their vehicles.

The company’s decision to enter the ring on developing an in-car voice assistant comes at a time when other major auto-manufacturers have also announced their intention to create similar products.

Among them is auto titan, Honda and voice AI company, Soundhound, which unveiled its plans for a digital assistant at CES in Las Vegas last week.  

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Similarly, the Honda Personal Assistant, which can be activated by uttering the wake phrase ‘OK, Honda,’ is capable of orchestrating aspects of a car’s entertainment system, navigation, and more.

Perhaps one of the biggest developments in the arena of in-car voice assistants came with the announcement of a partnership between German automaker, Audi, and Chinese tech giant Huawei. 

LG has already developed its own infotainment system (pictured above) which is based on a Linux operating system

LG has already developed its own infotainment system (pictured above) which is based on a Linux operating system

In addition to a joint venture to help develop self-driving cars in China, the two respective juggernauts are working on revving up general connectivity.

Huawei already has its own voice-assistant to rival those made by Google or Amazon, though recent friction between the company and the US, UK, and broader world may be putting those kinds of developments on hold. 

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