A hairdresser who styles the tresses of Australia’s best known models has revealed the three treatments you can still have professionally done after Prime Minister Scott Morrison announced a 30-minute time limit on clients in salons.
Jaye Edwards is the founder of upscale salon chain Edwards and Co which operates outlets across eight locations in Queensland, Victoria and New South Wales.
He told Daily Mail Australia that half hour appointments are long enough to complete a quick blowdry, a basic trim or the application of a leave-in hair mask or bonding treatment, but clients would be going home with their hair still wet.
Mr Edwards slammed the government for ‘crippling’ the industry with ‘completely impractical’ restrictions which prevent hairdressers from giving their customers a full cut, colour, highlights or restyle.
Sydney salon director Jaye Edwards (pictured) is helping people to achieve professional colours and cuts from the comfort of their own homes as strict social distancing measures deter clients from visiting hairdressers
‘You could absolutely come in here and have a really quick blowdry, or get a short treatment and leave with your hair still wet. But who wants to do that? People are terrified, we’ve had people cancelling non-stop this week,’ Mr Edwards said
He plans to shut his salons on Wednesday evening in light of the stricter measures announced by Mr Morrison late on Tuesday, which aim to slow the spread of COVID-19 by limiting human to human contact.
You could absolutely come in here and have a really quick blowdry, or get a short treatment and leave with your hair still wet. But who wants to do that?
Hairdressers can now have only one person per every four square metres in their salon, and clients must spend no longer than 30 minutes having their hair done – rules Mr Edwards says render stylists ‘completely unable to do their jobs’.
‘You could absolutely come in here and have a really quick blowdry, or get a short treatment and leave with your hair still wet. But who wants to do that? People are terrified, we’ve had people cancelling non-stop this week,’ Mr Edwards said.
He said he respects his clients’ decisions to stay home ‘entirely’, but cannot understand why the government has shuttered beauticians, waxing salons and nail bars yet allowed hairdressers to remain open.
HOW SOCIAL DISTANCING MEASURES ARE AFFECTING HAIRDRESSERS IN AUSTRALIA
The Australian government on Tuesday announced enhanced social distancing measures aimed at slowing the spread of COVID-19, forcing beauty salons, nail bars and waxing studios to shut their doors – but hairdressers are allowed to remain open, provided they follow a strict set of rules:
– Hairdressers must have only one person per every four square metres in their salon.
– Clients must spend no longer than 30 minutes in a salon.
Many salons – including the Edwards and Co chain – have shut their doors in light of these rules, which they say render them ‘unable to do our jobs’.
He also said the new regulations put stylists at significantly higher risk of contracting the coronavirus and spreading it to customers.
Under new restrictions, Mr Edwards and his team could treat sixteen clients over the course of an eight hour working day if they filled their appointment book with half hour slots from morning until close of business.
‘Mr Morrison is technically allowing hairdressers to see 16 people each day. If we stuck to what we normally do, we would only come into contact with four people a day because we spend an average of two hours with each client.
‘How does that make sense? It’s putting stylists and the public in danger. It’s outrageous. He needs to wake up,’ Mr Edwards said.
Edwards and Co public relations director Billy Daniels agreed, telling Daily Mail Australia: ‘We’d rather close than let the quality of our work slip.’
Mr Edwards (left) will close his doors on Wednesday evening because he would ‘rather close than let the quality of our work slip’
In light of the stringent restrictions, Mr Edwards has shared tips on how you can colour, retouch and blowdry your hair to salon standard from the comfort of your own home.
He has already transferred much of his business online, creating ‘home colour kits’ which clients can use to treat their own hair until restrictions are lifted.
He told Daily Mail Australia he is already shipping dozens of kits to clients across the country, providing them with their choice of dye, brush and mixing bowl, towel, gloves, foils to prevent colour transfer and detailed instructions on application.
Basic kits start from $119.95 with free shipping and contain enough dye and equipment to colour hair three times, making them an purchase for anyone practicing social distancing or living in self-isolation.
Mr Edwards and his team are also offering $25 FaceTime consultations for new customers to help them find their perfect colour match.
Covering the hairline with oil-based lubricant prevents colour from staining the face (left), while bouncy blow outs can be achieve with a basic hairdryer and a large, round brush (right)
Mr Edwards says the trick to a perfect dye job lies in covering the hairline with a ‘barrier cream’ or oil-based lubricant, which prevents colour from spilling over onto your forehead and staining your skin.
‘Because you’ll be doing this for yourself at home, you don’t need to colour the whole regrowth – only do what you can see,’ he said.
‘If you’re covering grey hair, be careful not to overlap the colour. If you’re doing a root shadow, you need to paint past where your regrowth is.’
To maintain hair between colouring, Mr Edwards recommends investing in a toner from acclaimed French label Christophe Robin and leaving the product to soak in for up to 30 minutes.
‘Christophe Robin toners are amazing – they get rid of the brass in blondes, the reddish undertone in brunettes and also make copper more vibrant in redheads,’ he said.
And when it comes to perfecting a blow out at home, Mr Edwards says it’s best to keep it simple, using only a standard hairdryer and a large round brush to boost volume and enhance texture.
JAYE EDWARDS’ TIPS ON CARING FOR HAIR AMID COVID-19
As Australia braces for an avalanche of business closures and weeks – if not months – of social distancing, Mr Edwards says this is the perfect opportunity to let your hair rest and breathe.
He shared these tips with Daily Mail Australia.
1. Avoid heat styling: Take the chance to air dry your hair and leave straighteners, curlers and crimpers to the side until this is all over.
2. Invest in a good leave-in conditioner: Mr Edwards’ favourite is the $42 ‘Refresh and Purifying Leave-In Conditioner’ from Virtue Labs.
3. Start bonding your hair: Bond building products are designed to prevent damage and protect your hair from chemicals found in permanent dyes. High quality bonding products repair hair and reconnect damaged strands, making hair softer and stronger. Mr Edwards’ go-to bond builder is Redken’s pH Bonder which costs $33 for 150ml.
4. Treat yourself to a mask: Hair masks are famous for adding shine, softness and moisture to dull, lacklustre locks. They also reduce frizz and hydrate the scalp, making it healthier and less inclined to flake. Mr Edwards recommends the $30 Restorative Treatment Mask from Virtue Labs, which should be left on for five minutes for best results.
Source: Jaye Edwards
THE BEST SUPERMARKET HAIR DYES IN AUSTRALIA
For all hair colours: Clairol Natural Instincts -$28 AUD
For blondes: Brilliant Silver White Hair Toner
For brunettes: Revlon ColorSilk – $19 AUD
For black hair: Clairol Nice ‘n Easy – $43 AUD
For red hair: Revlon ColorSilk -$19 AUD
For highlights: L’Oreal Superior Preference® Glam Lights – $22.50 AUD
Source: Good Housekeeping
Addressing the changing face of life in Australia as the coronavirus pandemic unfolds, Mr Edwards said businesses must monitor developments and always stay one step ahead of the curve.
‘We are a premium salon, but right now we need to adapt,’ he said. ‘People are going to need to do stuff at home and make themselves feel good, and we are here to help them do that.
‘If you don’t feel good about how you look on the outside, you don’t feel good on the inside – and we all need that right now, more than ever.’
To help clients further, Mr Edwards has launched an IGTV series ‘The Lockdown with Edwards and Co‘ on Instagram, taking viewers through every step of the colouring process to help them master the technique themselves.
‘Watch it with your boyfriend so he knows how to do it for you too!’ he said.
Upcoming episodes of The Lockdown with Edwards and Co will teach viewers how to trim hair at home, master a stylish five minute up-do and create the perfect ponytail.