A WREXHAM-based charity has said a generous supermarket donation will ensure no child thinks the Easter bunny forgot them this year because of coronavirus.
Aldi announced that they will provide 50 Easter eggs per store every day from April 2 to 11 for local charities and food banks in Wales that support vulnerable families and children, including family support charity Given to Shine.
Local branches of the supermarket will donate around 1,200 chocolate eggs to the charity in total as part of Aldi’s ongoing partnership with community engagement platform, Neighbourly.
A spokesperson for the charity said these daily donations running up until Easter Sunday will make so many people smile during an unbelievably difficult time.
“This means that we can ensure that every child, and adult, that receives a food parcel from us over the next ten days will receive an Easter egg each,” the spokesperson said.
“It’s a really surreal time and maybe, with this help, children won’t be left thinking that the Easter bunny forgot about them. It’s great that this food that could otherwise have gone to waste will be saved from landfill.”
The team collected 150 Maltesers Easter eggs on Thursday, April 2, and will continue to collect at least 100 per day from stores in the Wrexham area right up to the Saturday before Easter Sunday.
Fritz Walleczek, Managing Director of Corporate Responsibility at Aldi UK and Ireland, said: “We are always looking for new and creative ways to increase the amount of food that we are able to donate.
“Working with Neighbourly to donate Easter eggs to different groups and charities across the nation is a great way for us to bring a festive treat this Easter.”
Neighbourly CEO Steve Butterworth added: “We are grateful to be able to partner with Aldi on this project and proud to support them in their ongoing commitment to reduce food waste and make a positive difference to the communities where they operate at this particularly difficult time.