The CEO who Donald Trump introduced as ‘my friend’ and invited to speak at a White House press conference, Monday, has been accused of fraudulent advertising and bogusly claiming to be an expert in a string of federal lawsuits, DailyMail.com can reveal.
My Pillow chief executive Mike Lindell delivered a bizarre address from the Rose Garden podium in which he called for more religion in public schools and urged people to read the bible during this time of self-isolation.
The conference centered on COVID-19 hospital equipment shortages and Lindell’s is one of several businesses to have pledged help. He has offered to devote 75 percent of his workforce to manufacturing cotton masks and hopes to produce 50,000 a day by the end of the month.
The 58-year-old founder’s ‘off the cuff’ cameo put My Pillow at the top of Twitter’s trending column as Trump praised his patriotism and offered him the microphone with the words, ‘Boy do you sell those pillows it’s unbelievable what you do.’
But now, court filings obtained by DailyMail.com, have exposed Lindell as having settled more than a dozen lawsuits brought against him in eight different states.
My Pillow chief executive Mike Lindell has settled more than a dozen lawsuits brought against him in eight different states, DailyMail.com can reveal
Mike Lindell spoke at a White House press conference Monday and was introduced by President Donald Trump as ‘my friend’
They contain repeated allegations of fraudulent advertising, price inflating to ‘dishonestly’ promote ‘Buy one get one free,’ offers, falsely claiming to be a ‘sleep expert,’ and, the ultimate in fake news, using respected news outlet logos on his own website to mislead consumers into thinking they are endorsements.
The company’s first infomercial which prominently featured its founder as an ‘expert’ aired in October 2011
Lindell’s website has since removed the logos which included the New York Times and Wall Street Journal mastheads as well as USA Today and FOX Business – a show on which has often appeared.
But legal documents from a class action filed in California in 2016 in which he was accused of Fraudulent Inducement, violating a host of business and professions codes and unfair trade practices include a shot of the website in which they are clearly visible.
According to the lawsuit not only did Lindell ‘deceptively and fraudulently use the logos of third-party news reporting entities on his website,’ he, ‘falsely and deceptively represented to consumers that [he] is a ‘sleep expert.’
Lindell, a reformed alcoholic and crack-cocaine addict who once spoke of going two weeks straight without sleep before his own drug dealer cut him off, has claimed that the idea for the company came to him in a dream in 2004.
Back then, the Minnesota born pillow magnet was a functioning cocaine addict. Then he discovered crack and his descent to rock bottom picked up pace.
Within five years he had lost his house, his marriage and very nearly his business.
He claims that on January 16, 2009 he offered up ‘one prayer’ – that he would wake up without craving the drug. He went to sleep and in the morning the desire was, ‘just gone.’
The company’s first infomercial which prominently featured its founder as an ‘expert’ aired in October 2011.
And, according to the California lawsuit, material on the company website as recently as 2014 listed a string of medical conditions and ailments that the product bogusly claimed to alleviate.
Lindell has been accused of fraudulent advertising and bogusly claiming to be an sleep expert in a string of federal lawsuits obtained by DailyMail.com
Lindell appeared in at least two of his company’s infomercials posing as a ‘Sleep Expert,’ but was forced to admit that he possessed no board certification that would allow him to make that claim.
The American Board of Medical Specialties also confirmed that he had not been certified by them.
This, and all the other cases uncovered by DailyMail.com, was settled out of court.
Another case, brought in Florida in 2017, complained that Lindell used a ‘long running advertising campaign based primarily upon deceptive offers of free pillows that, in actuality, are not free.’
The plaintiffs alleged that Lindell regularly advertised his pillows with the words, ‘Buy one and get one absolutely free,’ (BOGO) and in other campaigns claimed that the deal represented a saving of 50 percent.
Instead, the suit alleged, Lindell simply inflated the price of a single pillow, doubling it to $100 when the same product was widely available for between $40-$60 at stores including Walmart, Target, Bed Bath & Beyond, Amazon and Home Depot.
Lindell appeared in at least two of his company’s infomercials posing as a ‘Sleep Expert,’ but was forced to admit that he possessed no board certification
Lindell, who is worth about $300million, is a reformed alcoholic and crack-cocaine addict, a Republican and a staunch Trump supporter
Today Lindell has an estimated fortune of $300million, is a Republican donor and vocal Trump supporter.
But he admits that when he finally ‘woke up’ from his years of crack-induced stupor he knew nothing about the world of politics, didn’t know a liberal from a conservative and had never even voted.
He was, however, shocked at the state of the world which he viewed as suffering from ‘taking God out’ of everything.
He met the now President towards the end of his 2016 campaign when Trump invited Lindell to visit him at Trump Tower.
Lindell later told The Washington Times, ‘I walked into his office with high hopes on August 15, 2016. I walked out of that office after meeting with him, and I knew God had chosen him for such a time as this.’