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Pantone creates completely NEW shade ‘Very Peri’

Pantone has released a brand new shade as its official ‘Color of the the Year for 2022’ for the first time in its 22 year history.

According to the US branding company, the decision to create a new color and ‘break all traditions’ was to ‘truly reflect the transformative times we are currently living in’. 

The hue is  described as a ‘vibrant shade of periwinkle blue with energizing violet-red undertones’. 

It claims the creation of a new shade symbolizes these ‘unprecedented times of change’ – a seeming nod towards the difficulties posed across the world this year by the coronavirus pandemic.

Pantone previously selected two colors selected two shades for its official Color of the Year for 2021 – ‘Illuminating’ yellow and ‘Ultimate Gray’.

Pantone has released a brand new shade as its official ‘Color of the the Year for 2022’ for the first time in its 22 year history.

Lee Eiseman and Laurie Pressman, the executive director and vice president of the Pantone Color Institute told Real Simple: ‘It embodies a courageous presence and encourages personal inventiveness and creativity.

‘And if there was ever a time historically where we need that—we need that encouragement, we need that uplift.’ 

‘It helps us to embrace the future, the possibilities, as we rewrite our lives,’ 

Pantone selected two shades for its official Color of the Year for 2021 - 'Illuminating' yellow and 'Ultimate Gray'

Pantone selected two shades for its official Color of the Year for 2021 – ‘Illuminating’ yellow and ‘Ultimate Gray’

According to Pantone, they chose’ familiar and steadfast’ blue but injected energy into it by infusing it with ‘dynamic’ violet. 

Nick Ede, brand and popular culture expert told FEMAIL: ‘The new pantone colour of the year is an entirely new hue and it is perfect for 2022 – it’s subtle its cool and it’s vibrant without being too out there.

‘This is a colour we are going to be seeing everywhere, from fashion to nail varnish, toothbrushes, tablewear and beyond.

‘It communicates a kind colour that feels very inclusive as it’s neither masculine or feminine – I see it being used in flags, signage and in advertising to demonstrate an inclusive non judgemental brand. 

MAKEUP

As 'Very Peri' purple is announced as Pantone's Colour of the year 2022, John Lewis has already seen sales of lipstick by 101 per cent

As ‘Very Peri’ purple is announced as Pantone’s Colour of the year 2022, John Lewis has already seen sales of lipstick by 101 per cent

Purple nail varnish is predicted to be good

Purple Blusher increased 91 per cent

Purple Blusher increased 91 per cent and eyeshadow by 60 per cent year on year

As ‘Very Peri’ purple is announced as Pantone’s Colour of the year 2022, John Lewis has already seen sales of Purple Blusher increase 91 per cent, lipstick by 101 per cent and eyeshadow by 60 per cent year on year as customers continue to embrace make up maximalism.

INTERIORS 

Colour expert Annie Sloan said: ‘After the year we’ve had, I love that Pantone are looking to the future by bringing out a brand new shade. 

‘As such, it’s not a colour you’ll find on any paint chart, nor is it easily found in high street homewares. It’s a refreshing purple, encompassing the recessive qualities of blue with an unexpected twist. Tranquil yet surprising, fun yet comforting and fabulous for decorating. 

‘Try mixing your own version using tester pots of Chalk Paint. I’d suggest a deep, strong blue mixed with a bright pink and a touch of white. 

‘Once you’ve mixed your own perfect version of the shade, you can use it to transform furniture and small accessories – even MDF, glass and plastic – without the need to prime.’

HOUZZ

Houzz told FEMAIL how Very Peri trends fit in with predicted interior trends. Blue is considered a restful colour

Houzz told FEMAIL how Very Peri trends fit in with predicted interior trends. Blue is considered a restful colour

Houzz users have making a statement using this shadewith simple touches like flowers

Houzz users have making a statement using this shadewith simple touches like flowers

Purple is a dramatic and flexible colour to use all over as you wish - including in cushions, Houzz said

Purple is a dramatic and flexible colour to use all over as you wish – including in cushions, Houzz said

Houzz told FEMAIL how Very Peri trends fit in with predicted interior trends.

Kitchens: Renovating homeowners often choose to give their kitchens a pop of colour with contrasting kitchen island cabinets. We’ve seen homeowners use periwinkle on lower perimeter cabinets or an island base, which gives the space an energetic infusion of colour.

Bedroom: Purples and blues are considered calm and restful colours, making them top choices for a bedroom. Professionals on Houzz recommend using them on silky sheets, soft rugs and elegant lamps to transform any room.

Bathroom: Periwinkle hues can similarly turn a bathroom into a comforting sanctuary for rest and relaxation, which, according to 2022 Houzz trends predictions, is the goal for renovating homeowners next year with searches for spa-like bathrooms rising significantly on Houzz.

Exterior: Periwinkle also works well outside of the home and you can commit to varying levels of the colour, from painting the complete siding to injecting a playful colour in the trim or front door. Find painters on Houzz to help with your next project here.

Accessories: Purple is a dramatic and flexible colour to use all over as you wish. We have seen Houzz users making a statement using this shade on a piece of furniture or wallpapers or opting to refresh the design of a room via artwork, textiles, or just flowers.

Hair

Owner of Hx Hair and Hair Colour Expert, Heffy Wheeler loves the new Veri Peri shade

Owner of Hx Hair and Hair Colour Expert, Heffy Wheeler loves the new Veri Peri shade

Veri Peri is the perfect way to add some excitement to blonde tones

Veri Peri is the perfect way to add some excitement to blonde tones

Owner of Hx Hair and Hair Colour Expert, Heffy Wheeler loves the new Veri Peri shade, and told FEMAIL: ‘Pantone has dropped us an exciting pop of colour for 2022, Veri Peri is the perfect way to add some excitement to blonde tones. 

‘Veri Peri looks great on its own or mixed with other pastel tones for a unique and eye-catching look. It’s great on a blonde base to give the hair a beautiful pearlescent glow or opt for a full head of vivid Veri Peri vivid for a more dramatic look.’ 

Pantone’s system of selecting the yearly color trend includes polling designers, manufacturers, and retailers about what colors they plan to use in their products in the upcoming 12 months.

It also looks to the entertainment and film industry, art and fashion world, as well as socio-economics for inspiration.

Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

Pantone chose Classic Blue as its color of the year for 2020. It picked Living Coral for 2019 and Ultra Violet the year before that.

Pantone chose Classic Blue as its color of the year for 2020 - a shade that is meant to inspire feelings of calm, security, peace, and confidence

Pantone chose Classic Blue as its color of the year for 2020 – a shade that is meant to inspire feelings of calm, security, peace, and confidence

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