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The nine most popular beauty buys on TikTok – and none of them cost over $30 

Shoppers have revealed their nine favourite beauty buys in a series of Tik Tok videos.  

Rather than spending money on expensive brands, it seems many opt to choose budget beauty buys that cost no more than $30 in Australia.

Popular brands included Maybelline, L’Oreal Paris, Milk Makeup and Elf cosmetics which can often be purchased from Kmart, Target and Priceline. 

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Shoppers are now reviewing their favourite beauty products by sharing short videos on TikTok

Shoppers are now reviewing their favourite beauty products by sharing short videos on TikTok

E.l.f. Poreless Putty Primer ($16)

The e.l.f Poreless Putty Primer has been praised by customers for its ability to ‘melt into the skin’ and provide a ‘smooth canvas’ to apply makeup onto.

A TikTok user by the name of Teacups N Tulips shared a video on August 14 and highly recommended the product to others.

‘Have you tried this primer?’ she said in the caption and called it a ‘beauty essential’ despite being priced at only $16.

According to the online product description, the product is infused with Squalane to help grip makeup for all-day wear and help protect skin from moisture loss.








The e.l.f Poreless Putty Primer has been praised by customers for its ability to 'melt into the skin' and providing a 'smooth canvas' to apply makeup onto

TikTok user by the name of Teacups N Tulips shared a video on August 14 and highly recommended the product to others

TikTok user by the name of Teacups N Tulips (right) shared a video on August 14 and highly recommended the product to others

Maybelline Fit Me Matte + Poreless Pressed Powder ($7.45)

Customers also love the Maybelline Fit Me! Matte + Poreless Pressed Powder which is regularly priced for as little as $7.45 when on sale at Chemist Warehouse.

Online the product has an average star rating of 4.5 out of five and is a lightweight finishing powder that has a hint of colour for a seamless natural look. 

The product is best applied with a brush or using the provided circular sponge, which is ideal while out and about.

Customers also seem to love the Maybelline Fit Me! Matte + Poreless Pressed Powder which is regularly priced for as little as $7.45 when on sale at Chemist Warehouse

Online the product has an average star rating of 4.5 out of five and is a lightweight finishing powder that has a hint of colour for a seamless natural look

Customers also seem to love the Maybelline Fit Me! Matte + Poreless Pressed Powder which is regularly priced for as little as $7.45 when on sale at Chemist Warehouse

Beauty blender ($30)

For the last few years shoppers have been raving about the much-loved egg-shaped Beautyblender for its ability to apply liquid foundation, powder and primer onto the skin without absorbing the product.

In 2018 up to 57 Beautyblenders sold every hour across Australia and around 500,000 sold that year.

Australian beauty blogger Chloe Morello put the $30 Beautyblender to the test against a $10 ‘sea sponge’.

She said the sea sponge felt ‘more abrasive’ and ‘dry’ against her skin when applying formula whereas the Beautyblender was ‘softer and smooth’.

‘As I pressed down the Beautyblender, it spreads over my face a lot more. It’s definitely looks like it’s applying smoothly,’ Chloe said on YouTube.








For the last few years shoppers have been raving about the much-loved egg-shaped Beautyblender for its ability to apply liquid foundation, powder and primer onto the skin without absorbing the product (pictured)

For the last few years shoppers have been raving about the much-loved egg-shaped Beautyblender for its ability to apply liquid foundation, powder and primer onto the skin without absorbing the product (pictured)

Australian beauty blogger Chloe Morello (pictured) put the $30 Beautyblender to the test against a $10 ‘sea sponge’

Wet n Wild Photo Focus Foundation ($11.99)

The Wet n Wild foundation is made using  a 'high-performing, breakthrough formula

The Wet n Wild foundation is made using  a ‘high-performing, breakthrough formula

The $11.99 Photo Focus Foundation by Wet n Wild has also been another popular product among shoppers and reviewers on TikTok. 

The foundation is made using a ‘high-performing, breakthrough formula’ that provides a matte finish for a photo-ready complexion.

During the design stage, it was also tested under seven light conditions with and without the use of flash to ensure the product maintained a high-quality look on the skin. 

NYX Professional Makeup Born To Glow Liquid Illuminator ($13.75)

The NYX Born To Glow Liquid Illuminator is a multi-functional product that can be used as both a primer or a liquid highlighter to sharpen points on the face.

It’s a lightweight liquid made with vegan ingredients and is priced at $13.75 per tube.

Available in four shades, including gleam, sun goddess, pure gold and sunbeam, the product will be sure to provide a sun-kissed glow.

The NYX Born To Glow Liquid Illuminator is a multi-functional product that can be used as both a primer or a liquid highlighter to sharpen points on the face

It's a lightweight liquid made with vegan ingredients and is priced at $13.75 per tube

The NYX Born To Glow Liquid Illuminator is a multi-functional product that can be used as both a primer or a liquid highlighter to sharpen points on the face

L’Oreal Paris Infallible 24HR Fresh Wear Foundation ($19) 

Another TikTok user by the name of Abigail Samford shared a one-minute review comparing her favourite beauty products.

One product mentioned was the L’Oreal Paris Infallible 24HR Fresh Wear Foundation priced at $19.

‘First and favourite product I’m wearing right now is this L’Oreal Foundation – it is incredible!’ she said in the video.

The foundation has a long-lasting formula and ‘superior hold’ that lasts 24 hours.

Unlike other foundations, this product keeps the skin refreshed, hydrated and looking flawless.








Another TikTok user by the name of Abigail Samford also shared a one-minute review comparing her favourite beauty products

'First and favourite product I'm wearing right now is this L'Oreal Foundation – it is incredible!' she said in the video

Another TikTok user by the name of Abigail Samford also shared a one-minute review comparing her favourite beauty products. One product mentioned was the L’Oreal Paris Infallible 24HR Fresh Wear Foundation priced at $19

Milk Makeup Lip + Cheek ($30)  

The two-in-one Milk Makeup cream is used to add a splash of colour to both the cheeks and lips.

Formulated using hydrating ingredients, including mango butter and avocado oil, the product has a buildable and blendable tint.

It’s ideal for those who are time-poor in the mornings or who wish to save space in their bags and avoid carrying multiple makeup products.

It’s easy to apply and considered to be one of the ‘clean’ products at Sephora due to the natural ingredients used. 

The two-in-one Milk Makeup cream is used to add a splash of colour to both the cheeks and lips

Formulated using hydrating ingredients, including mango butter and avocado oil, the product has a buildable and blendable tint

The two-in-one Milk Makeup cream is used to add a splash of colour to both the cheeks and lips

Juno & Co. Microfibre Velvet Sponge ($10) 

TikTok users are raving about is the $10 microfibre velvet sponge by Juno & Co

TikTok users are raving about is the $10 microfibre velvet sponge by Juno & Co

Beside the Beautyblender, another trendy choice TikTok users are raving about is the $10 microfibre velvet sponge by Juno & Co.

The material creates a natural, airbrushed finish and the slanted edge allow for controlled stippling.

‘These are long lasting and very good quality for the price you pay,’ one shopper said on the Mecca website.

‘This sponge is lovely to use! Blends out beautifully and works so well with stick blushes too,’ another said.

Maybelline Cheek Heat Blush ($17)

Many TikTok users are also opting to use gel or cream blush products rather than press powders, and a popular choice is the Maybelline Cheek Heat Blush priced at $17.

The product is available in six colours and is Maybelline’s first gel cream blush.

It’s ideal to use to add a sheer flush of colour to the cheeks and a natural-looking dewy finish.

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