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TikTok and Instagram are set to take over the living room with Samsung’s new smart TV at CES

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TikTok and Instagram are set to take over the living room with Samsung’s new smart TV at CES, which automatically rotates vertically and horizontally to display phone videos

  • The Sero TV will synch with Samsung and Apple smartphones 
  • It will come with a motorized stand that rotates between portrait and landscape
  • In portrait view the screen will show videos from TikTok, Instagram and more
  • The TV is a 43-inch QLED screen that comes with a 4.1 channel speaker system 

Samsung has unveiled a new television that will synchronize with a person’s smartphone, rotating between portrait and landscape positions to accommodate content from apps like TikTok and Instagram.

Samsung says the device, called Sero TV, was ‘designed for the mobile generation.’

‘When we use our phones today, we almost always use them vertically,’ Samsung’s Grace Dolan said at the company’s CES keynote in Las Vegas.

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The Samsung Sero TV is a new 43-inch QLED TV that can rotate between landscape and portrait position when synced with a smartphone, allowing users to seamlessly watch video from TikTok and Instagram without any black bars or cropping

The Samsung Sero TV is a new 43-inch QLED TV that can rotate between landscape and portrait position when synced with a smartphone, allowing users to seamlessly watch video from TikTok and Instagram without any black bars or cropping

‘The Sero, which means vertical in Korean, was created to meet this need.’

The Sero will offer a 43-inch QLED screen that comes with a motorized stand that seamlessly rotates the screen as soon as any smartphone synchronized to the TV operating system switches from landscape to portrait view.

The Sero will work with Samsung’s Galaxy range of smartphones, and it will also support Apple AirPlay 2 so iPhone connectivity.

The screen is permanently fixed to the motorized stand so it won’t be possible to detach and mount on walls, according to a CNET report

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On the up side, the extra space provided by the stand has allowed the company to include a 4.1 channel 60W speaker system that will deliver significantly higher audio quality than most other similar sized televisions.

The Sero TV will connect with Samsung's Galaxy range of smartphones, and it will also support Apple's AirPlay 2 for iPhone connectivity

The Sero TV will connect with Samsung’s Galaxy range of smartphones, and it will also support Apple’s AirPlay 2 for iPhone connectivity

The Sero TV is currently available in Korea for a retail price of around $1,600, and Samsung says the TV will arrive in North America in the second half of 2020

The Sero TV is currently available in Korea for a retail price of around $1,600, and Samsung says the TV will arrive in North America in the second half of 2020

The Sero TV will also offer an ambient mode that will display photos or looping background videos of a fireplace or a glittering disco ball rotating to set the mood for people who would prefer to just be alone with their phones.

There’ll also be an option that will have the TV mimic a phone lock screen, simply displaying the time and weather against a flat colored background.

The Sero TV is already on the market in Korea, where it retails for around $1,600 (or 1.9 million won), and Samsung says it’s planning to bring it to the US in the second half of 2020.

 

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