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Why Today REALLY failed: Industry expert reveals Nine’s 2019 breakfast show was doomed

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Why Today REALLY failed: Industry expert reveals Nine’s 2019 breakfast show was doomed from the start – and how Karl Stefanovic is the key to beating Sunrise

From lacklustre ratings to uninspiring content, 2019 was surely a year Today show producers would rather forget.  

And according to media commentator Rob McKnight, Nine’s flagship breakfast program was doomed to fail from the moment Georgie Gardner and Deborah Knight took the helm. 

‘The biggest problem with the show was a complete lack of chemistry,’ McKnight told News.com.au on Monday. 

Why Today REALLY failed: An industry expert has revealed why Nine's 2019 breakfast show was doomed from the start (Pictured L-R: Deborah Knight and Georgie Gardner)

Why Today REALLY failed: An industry expert has revealed why Nine’s 2019 breakfast show was doomed from the start (Pictured L-R: Deborah Knight and Georgie Gardner) 

Branding the show as uninspiring and tired, McKnight explained: ‘Deb Knight and Georgie Gardner are both fantastic newsreaders, but they just didn’t click in the breakfast environment.’

McKnight also said he rejects claims that Australian viewers simply didn’t want to see two women hosting Today, branding that assertion as a ‘load of old tosh’.   

As for how Today can succeed in 2020, McKnight believes Karl Stefanovic’s loyal fanbase is key to beating Sunrise in the ratings.  

'The biggest problem with the show was a complete lack of chemistry': Media commentator Rob McKnight (pictured) believes the Today show was uninspiring, tired and lacked hosts that 'clicked in the breakfast environment'

‘The biggest problem with the show was a complete lack of chemistry’: Media commentator Rob McKnight (pictured) believes the Today show was uninspiring, tired and lacked hosts that ‘clicked in the breakfast environment’

‘I expect Karl to bring back some of his followers so we should see a boost,’ he said, adding that Today should aim to reach at least 250,000 metro viewers daily. 

Karl and fellow incoming host Allison Langdon will begin hosting Today on January 6th.  

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In a recent promo trailer for the revamped program, the duo said they’re excited to bring the ‘big stories’ and plenty of humour each day to viewers.

Does he still have the 'it' factor? Karl Stefanovic (L) and fellow incoming host Allison Langdon (R) will begin hosting Today on January 6th

Does he still have the ‘it’ factor? Karl Stefanovic (L) and fellow incoming host Allison Langdon (R) will begin hosting Today on January 6th

Big job ahead: Karl and Allison will spend this year trying to narrow the TV ratings margin between Today and their rivals at Sunrise (Pictured L-R: Today's Natalie BarrSamantha Armytage, David Koch and Mark Beretta)

Big job ahead: Karl and Allison will spend this year trying to narrow the TV ratings margin between Today and their rivals at Sunrise (Pictured L-R: Today’s Natalie BarrSamantha Armytage, David Koch and Mark Beretta) 

‘We can’t wait to tell you all the news, all the important stuff in the day, but send you off with a laugh,’ Karl said.

Allison added: ‘We just provide a bit of fun, but you know when the big stories break, we have got it covered.’ 

Karl and Allison will be joined by Perth newsreader Tracy Vo, weatherman Tim Davies and former Sunday Night reporter Alex Cullen, who will present sport on the breakfast program. 

Brooke Boney will continue her role as entertainment reporter when the new team debuts live on January 6, next year.    

'We can't wait to tell you all the news, all the important stuff in the day, but send you off with a laugh': In a recent promo trailer for the revamped program, the duo said they're excited to bring the 'big stories' and plenty of humour each day to viewers

‘We can’t wait to tell you all the news, all the important stuff in the day, but send you off with a laugh’: In a recent promo trailer for the revamped program, the duo said they’re excited to bring the ‘big stories’ and plenty of humour each day to viewers

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