YouTube is launching ‘super stickers’ that can be purchased and used in live chats to help support creators
- YouTube stickers can be purchased by users to help support creators
- The stickers packs will cost anywhere from 99 cents to $50
- Once purchased the stickers can be used in YouTube’s chat feature
YouTube is rolling out new ‘super stickers’ that can be purchased and used in chats to help support creators.
The video streaming giant announced on Tuesday that it will being rolling out paid stickers that can be used in YouTube’s live chat feature and include a mix of cartoon foxes, lemons, hippopotamuses and more.
Stickers can be purchased for anywhere between 99 cents and $50 and the money will help support the creator of one’s choice.
Stickers will range from cartoon foxes to hippopotamuses and can be used in YouTube’s live chat feature once purchased
The stickers will build on a super chat feature that allows users to pin a message in a live chat to the top of a feed
YouTube is rolling out eight separate sticker packs to start that will come in several languages including English, French, Japanese, Korean, and Portuguese.
According to YouTube, the stickers are being introduced following the success of a prior feature called super chats which allows users to purchase a message that stands out in a stream’s chat.
Like super chats, the stickers are being employed as a means to help creators churn out extra money from their pages outside of the traditional model of sharing in ad revenue.
YouTube says more than 100,000 channels use Super Chats, with some streams earning more than $400 per minute.
The move will bolster similar efforts from YouTube rolled out earlier this year that allows creators to open up virtual stores on their page for selling merchandise like apparel and more.
YouTube has managed to irk some of its creators with tweaks to its algorithms earlier this year that gutted views on kids content
It also rolled out new membership features and YouTube Premieres which allows users to watch a newly uploaded video similarly to how one would watch a movie premier.
While the feature will likely be welcomed by creators, the platform has caught the ire of its members throughout the past year.
An algorithm tweak designed to tamp down on toxic content being recommended to children gutted viewership for some channels with views dropping by as much as 98 percent while others have noted substantial increases in viewership.